China’s “little Emperors” have got a lot of bad press in the 30-odd years since Mao Zedong created a generation of pampered and pilloried only children with the “one child policy”. It did not help that KFC, the Western fast food behemoth, opened its first restaurant in China soon afterwards, helping plump up the little darlings to the point where obesity is a problem for children whose parents and grandparents lived through famine.
Yeah? Well, sorry to burst your bubble kids:
In November, Chinese media accused Su Hai Group, one of the chicken suppliers to KFC (Yum’s flagship brand in China with 3,700 outlets), of injecting antiviral drugs and growth hormones into poultry in ways that violated mainland food safety regulations.
This was followed by a CCTV report a month later that accused another KFC supplier, Liuhe Group, of similar practices that helped accelerate the growth cycle of the chickens from 100 days to just 40 days.
Shortly after the TV report aired, the Shanghai Food and Drug Administration (SFDA) said it found that eight of the 19 batches of chicken samples Yum sent to a testing laboratory in 2010 and 2011 contained overly-high levels of antibiotics.
While Yum said it had severed its ties with Liuhe and pledged to cooperate with the authorities, the damage has already been done.