Chinese (Hong Kong) Ad on Environmental Awareness

http://advertising.chinasmack.com/2012/china-environmental-protection-foundation-natures-giving-up.html
There’s a new controversial ad campaign out there, trying to push for more awareness about environmental issues. Here’s one of the pictures:

Kinda’ dark. Well, apparently, this is the job of a Hong Kong ad company, and although the audience is meant for mainland Chinese, I still think it’s more effective in a Hong Kong context. As with this blog post:

Good job, Hong Kong! You’ve built so many high-rise buildings, that wind can’t properly circulate through the city. Now, it’ll be hotter on average, by 2 degrees Celcius in the summer. No wonder it was so cold in Winter of 2008.

http://hk.news.yahoo.com/article/090927/4/efl0.html

Good job indeed! Kinda’ dark though. Fits the theme of another post however…

阿江

本人現任爲龔家令道製作主筆。關心東亞美洲兩地政治。
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1 comment for “Chinese (Hong Kong) Ad on Environmental Awareness

  1. 阿江
    阿江
    April 8, 2012 at 9:55 am

    In breaking with the “dark” theme which is this post, if the people who hired that firm were to keep a close eye on the ChinaLawBlog:
    http://www.chinalawblog.com/2012/04/ten-ted-talks-on-china.html

    They would have found a very nice TEDxChCh Talk by Peggy Liu on China and clean tech:

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